Notes from Approach

Attention Is Capital

The quality of an organization often reflects how deliberately its leaders allocate attention.

Every decision competes for attention.

Every meeting.

Every notification.

Every report.

Every dashboard.

Every conversation.

Operators often believe cash is their scarcest resource.

It usually isn't.

Attention is.

The quality of an organization often reflects nothing more than how deliberately its leaders allocate attention.

Attention compounds just as surely as capital.

Protect it accordingly.

Protect your attention as carefully as your cash.